Loyalty Advisory
Strategy and Transformation
We help you think through and implement your major opportunities
> Corporate development
> Strategic roadmap development
> Opportunity assessment
> Go to market planning
> Programme and project management
> Digital transformation
> Customer experience research and design
> Customer journey development and optimization
> Cybersecurity and tools
loyalty programmes
Whether it’s design, grow or transform, we develop solutions that work for you and your customers
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> Financial design
> Engagement strategies
> Liability management
> Programme rules and loopholes
> Fraud and risk
> Partnerships
> Systems and back office operations
> Member servicing
> Data science, reporting and visualization
partnerships and ecosystems
We have extensive global expertise in developing sustainable and mutually value accretive commercial relationships
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> Commercial strategy
> Ecosystem design
> Contracting
> Negotiations
> KPIs and performance measurement
> Relationship management
marketing and Analytics
We help your teams better understand and engage with your customers
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> Lifecycle marketing
> Social and PR
> Audiences
> Customer lifetime value
> Propensity modelling
> Customer segmentation
> Churn analysis
> Bad actor detection